In the world of music videos, it’s safe to say that Avenged Sevenfold has never shied away from going all out. Known for their epic live performances and heavy-metal sound, the California-based band has now added another bizarre creation to their repertoire with the music video for their latest single, “Mattel.”
From the first frame, “Mattel” drops viewers into a strange and surreal world that is distinctively Avenged Sevenfold. The video opens with a nod to 80s horror movies, as a young woman stumbles upon a creepy old television set in a thrift store. As she turns it on, the band’s lead singer, M. Shadows, appears on screen, sporting his signature dark makeup and wild hairstyle.
What follows is a captivating journey through various dark and twisted scenes that seem to be lifted straight out of a nightmare. We see distorted carnival rides, eerie dolls, and a peculiar melting clock reminiscent of Salvador Dali’s iconic artwork. The imagery is vivid and unsettling, painting a macabre picture that perfectly complements the haunting lyrics of the song.
As the video progresses, we are introduced to the rest of the band members, each of them embodying different aspects of darkness and chaos. Guitarist Synyster Gates is shown playing his guitar in an abandoned asylum, while bassist Johnny Christ finds himself in a dark forest engulfed in fog. The camera work and special effects enhance the otherworldly atmosphere, contributing to the overall sense of unease and discomfort.
It’s worth mentioning the remarkable attention to detail in the “Mattel” music video. From the distinct visual style to the meticulously designed sets, every aspect seems to have been carefully constructed to make the experience as immersive as possible. This level of artistry is a testament to the band’s commitment to their craft and their willingness to push boundaries in terms of storytelling and creativity.
While Avenged Sevenfold’s music has always explored dark themes and pushed the limits of heavy metal, they have managed to showcase a unique vision through their music videos as well. “Mattel” is no exception. It’s a chilling and visually stunning masterpiece that captivates audiences, leaving them with an indelible impression long after the video ends.
In a world where music videos can often feel formulaic, Avenged Sevenfold continues to challenge conventions and embrace the weird. With “Mattel,” they have once again proven their ability to create an immersive and arresting visual experience that perfectly complements their powerful music. So, if you’re ready to step into the bizarre and let go of reality for a few minutes, buckle up and prepare yourself for Avenged Sevenfold’s latest wild ride.