The Origins of Bonnaroo Beer Exchange: The What Podcast
Bonnaroo Music and Arts Festival, held annually in Manchester, Tennessee, is known for its eclectic lineup of artists, vibrant camping experience, and community spirit. But there is one tradition that has emerged from the festival that has become a beloved part of the Bonnaroo experience: The Bonnaroo Beer Exchange.
The origins of this unique tradition can be traced back to The What Podcast, a podcast dedicated to all things related to Bonnaroo. The What Podcast was created in 2018 by two avid music lovers, Brad Steiner and Barry Courter, with the goal of providing listeners with insider information, interviews with artists, and a deep dive into the culture of the festival.
In one episode of The What Podcast, the hosts discussed the idea of a beer exchange at Bonnaroo, where fans could trade and sample different types of beer from various regions. The idea quickly gained traction and excitement, and the Bonnaroo Beer Exchange was born.
The first official Bonnaroo Beer Exchange took place in 2019, and it was a resounding success. Festival-goers from all over gathered in the camping area to share their favorite beers, swap stories, and connect with like-minded individuals. The event became a highlight of the Bonnaroo experience, fostering a sense of camaraderie and community among attendees.
The Bonnaroo Beer Exchange has since become a staple of the festival, with new and returning fans eagerly participating each year. It has grown from a simple idea discussed on a podcast to a beloved tradition that brings people together and adds an extra layer of fun to the Bonnaroo experience.
The What Podcast continues to be a driving force behind the Bonnaroo Beer Exchange, with the hosts encouraging listeners to join in the tradition and even providing tips on how to make the most of the event. The podcast has created a platform for fans to connect, share their enthusiasm, and contribute to the rich tapestry of the Bonnaroo community.
While the origins of the Bonnaroo Beer Exchange may have started as a casual discussion on a podcast, it has evolved into a beloved tradition that embodies the inclusive and communal spirit of the Bonnaroo Music and Arts Festival. Thanks to The What Podcast, festival-goers can now look forward to coming together over a shared love of music, beer, and an unforgettable experience at Bonnaroo.