In today’s society, there is a growing trend of people taking pride in being “owned.” Odd as it may sound, this concept has gained significant popularity, especially among millennials and Gen Z-ers. But what does it mean to be “owned”?
Being “owned” does not necessarily imply any form of servitude or loss of personal freedom. Instead, it signifies a strong sense of loyalty, connection, and devotion to someone or something. Whether it’s being “owned” by a sports team, a brand, a social cause, or even a relationship, this trend is driven by a desire to feel a part of something bigger than ourselves.
For many individuals, being owned by a sports team can be an intense and fulfilling experience. From donning the team’s colors to following every game religiously, being “owned” by a team means feeling a deep emotional attachment to its success and failures. The ups and downs of the team become personal victories and defeats, creating a sense of community with fellow fans.
Similarly, being “owned” by a brand transcends mere consumption. In the era of social media, where everyone is a brand ambassador, individuals strive to align themselves with brands that reflect their values and aspirations. By being “owned” by a particular brand, people forge an identity and community around shared values, whether it’s ethical production, environmental sustainability, or social justice. This connection extends beyond simply buying products; it’s about advocating for a cause and taking pride in being associated with it.
Social causes, too, have seen an upsurge in those who wish to be “owned.” Particularly in recent years, people have increasingly aligned themselves with movements like feminism, LGBTQ+ rights, climate change activism, and racial justice. By being “owned” by these causes, individuals signal their commitment to a better world and bond with others who share the same passion. It’s about recognizing that collective activism is more powerful than individual effort.
Moreover, relationships are not exempt from this phenomenon. Many people take pride in being “owned” by their partners, indicating a deep emotional attachment and willingness to commit. By sharing their lives, dreams, and goals, individuals intertwine their identities, fostering a sense of trust, loyalty, and connection.
While being “owned” can be emotionally fulfilling, it is essential to strike a balance. It should not lead to an unhealthy obsession or dependence that hampers personal growth and independence. It’s crucial to embrace individuality within the context of being “owned” by something or someone.
In a world that can often feel detached and chaotic, the desire to be “owned” stems from a longing for meaning, identity, and connection. It’s about creating bonds with others who share similar passions, values, and experiences. Whether through sports, brands, social causes, or relationships, being “owned” is an expression of humanity’s innate need for belonging and community.
So, whether you proudly wear your team’s colors, advocate for a cherished brand or social cause, or commit wholeheartedly to a relationship, being “owned” is not a sign of weakness or submission. Instead, it is an affirmation of your values, a celebration of your passion, and a connection to something greater.